Alma Automotive to support Celli Group

Beverage companies do not know the exact dynamics that involve their own products in the so-called "last mile".

The question is: when, how, and who is pouring a drink?

Over more, the increasingly need to monitor the operating status of the equipment, implementing predictive maintenance algorithms and measuring the performance levels of the individual components, leads towards the use of connected technologies.

The Alma Automotive solution

Long time experience in high demanding manufacturing sectors, let Alma Automotive be the perfect partner for multiple services, from professional engineering consulting up to a complete electronic systems design.

To support the upcoming “digital revolution”, Celli Group decides to entrust the design and production of their electronic systems applied on the “smart" beverage equipment to Alma Automotive, while developing in house a complete cloud based solution for OTA management and Analytics.

“The experience developed in highly technological sectors makes Alma Automotive to be a crucial partner for the success of our architectures.”

Daniele Ceccarini, Group Technical Director - Celli Group.

A close-knit group of R&D Electronics Engineers have been dedicated to the activity, leading Celli Group to reach a full-proprietary architecture called Celli Digital Solutions and conduct several field-tests, in very short time, then launching mass production.

The innovative IoT electronic platform engineered by Alma Automotive, is leveraged by Celli Group in several industries as water, alcoholic and non-alcoholic. Celli Digital Solutions is in making dispensing systems “smart” by allowing them to collect and send data to a processing system to obtain valuable information on the equipment’s status, on the quality of the dispensed beverage, and on consumption habits.

It is possible to monitor in real time the status of installations, consumption, offer management, promotions, price and payments, promptly and effectively managing service and maintenance on all the installed base. This is an efficient solution from a management stand point but above all from an eco-sustainable one.

Celli Digital Solutions provides remote control over all the host systems through the ability to check the perfect conditions of the equipment at all times, or to take immediate action in case of problems. It therefore allows to leverage on huge potentials and to achieve true competitive advantages, including: sharp reduction of downtimes, limited on-site interventions, optimal spare part supply management.

QR code and NFC tag reader, touch screen, UVC led, and many other components for collecting data and creating a totally customised experience.

“The great dynamism of the R&D team dedicated to our company has proven that Alma Automotive is ready to follow us on the path of innovation in total synergy”

Cesare Schiatti, Digital Business Developer Manager - Celli Group

Celli Group

Celli SpA was created in Rimini in 1974, dedicated to the world of beverage dispensing and cooling. In 2009 the company was in a strong growth phase and hence moved to its current headquarters in San Giovanni in Marignano. In 2013, the Celli family then sold part of the company shares to the Italian private equity fund Consilium. This step projected the company towards great new challenges of expansion and internationalization, transforming a company that is already a leader in the sector of drink and beer dispensing equipment into a virtuous and established multinational company, which today is known as the Celli Group.

Benefitting from the direct experience of its founders, Celli immediately developed a customer-oriented approach. Having a company vision that is always attentive to innovation and technology has led to constant investments in research and development to create increasingly performing and efficient products. These products are, at the same time, sustainable and able to meet the needs of users. Two decisive aspects that have always guided the company: the reduction of the environmental impact that the plants produce and the experimentation of material and components. The R&D team's constant commitment of the Celli Group team has given concrete results. This includes over 30 patents developed in the last 20 years and great results achieved in the use of sustainable materials and substances in its new product line. All this has been achieved without sacrificing excellent performance. Today, the Celli products are exported to more than 100 countries worldwide.


Alma Automotive s.r.l.

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Tel. +39.051.9923806 / +39.051.0548470
Fax +39.051.0544839

Our locations

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